3rd Winner out of 190+ contestants
From interviews and surveys my team conducted, we found that most of the target users (93%) were familiar with environmental issues and to a certain extent already contributed to the causes.
However, they were unable to contribute consistently because it requires a lot of effort, especially because of the fact that eco-friendly lifestyles are not common yet in Indonesia.
While there are a lot of features/products that provide solutions, e.g. carbon tracker, carbon off-set, sustainable investment, we found that they only targeted specific personas: the one who is already familiar with the issues.
And, we realized that when it comes to the environment: the more, the better. We wanted to reach more and more people to contribute to the causes.
The new feature combined customer loyalty program in form of point rewards with environmental causes.